Our Services

Here at MediaAlly we offer a wide array of media buying, placement and management services for clients of all sizes. While we take pride in our decades of experience with radio and television, we have also fully adapted to the continuously changing digital media landscape. We combine the wisdom of our reliable techniques with data-driven technology to bring our clients the most customized, targeted marketing around. 

 
 
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  • Geo-targeting
  • Geo-fencing
  • Search engine marketing (Google, Yahoo, Bing)
  • Search-based retargeting
  • Site retargeting
  • IP targeting
  • Look-alike targeting
  • Integration of traditional TV advertising and digital audience retargeting
  • Ad serving
  • Digital campaign reporting
  • Creative multivariate testing
  • Landing page structure consulting

DIGITAL

  • Digital display
  • Online video
  • Mobile advertising
  • In-app advertising
  • Facebook advertising
  • Twitter advertising
  • Email advertising
  • Behavioral, contextual and semantic targeting
  • Audience profiling
  • Website rankings and demographic analysis
  • Audience targeting
  • Content targeting
  • Campaign optimization management

TELEVISION

  • Audience segmentation
  • Audience media usage analysis
  • Broadcast television
  • Satellite television
  • Cable television
  • National, regional, local and hyper-local TV
  • Pre-Buy Analysis (Estimated ratings and impressions)
  • Post-Buy Analysis (Delivered ratings and impressions)
  • Daypart Distribution Analysis
  • Creative Distribution Analysis and Monitoring
  • Invoice Auditing and Payment Management
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RADIO

  • FM radio
  • AM radio
  • Internet streaming services such as Pandora/Spotify
  • National, regional and local buying
  • Pre-Buy Analysis (Estimated ratings and impressions)
  • Post-Buy Analysis (Delivered ratings and impressions)
  • Daypart Distribution Analysis
  • Creative Distribution Analysis and Monitoring
  • Invoice Auditing and Payment Management

SOCIAL

  • Content strategy
  • Competitor social-media audits
  • Paid advertising/Facebook, Instagram & Twitter
  • Social media analytics (Daily, weekly and monthly monitoring)
  • Audience delivery projections based on geographic, demographic and behavioral targeting
  • Key Performance Indicators post-campaign report
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PRINT/OOH

Print planning and buying services:

  • Newspaper advertising
  • Magazine advertising
  • FSI
  • International, national, regional, and hyper-local print
  • Direct response tracking
  • Performance measurement and optimization

 

 

Out of home planning and buying services:

  • Demographic analysis of OOH usage
  • Demographic analysis of OOH site locations
  • Billboards
  • Digital ad networks
  • "Spectaculars"
  • Airport displays
  • Mall displays
  • Transit (e.g. bus and commuter rail)
  • Street furniture
  • Mobile billboards
  • Out-of-home response tracking

analytics

  • Custom demographic segmentation
  • Media value-add analysis
  • Media post-buy reports
  • Attribution modeling
  • Display advertising reports
  • Video advertising reports
  • Mobile advertising reports
  • Social-media advertising reports
  • Support for client A/B split tests
  • Ongoing creative, media and landing page optimization recommendations
  • Performance Insights Dashboard
  • Integrated Team Collaboration Dashboard
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Programmatic

  • Digital display (banner advertising)
  • Digital high-impact
  • Digital video
  • Mobile
  • Social media integration
  • IP targeting
  • 360-degree household targeting
  • Premium publisher placement and custom website list targeting
  • Location-based digital
  • Retargeting
  • Ad viewability, quality and engagement analysis
  • Ad and audience testing strategies
  • Reporting, insights and optimization